Estonian Design to be introduced for the first time in Austria

In the centre of Vienna between 10.11 and 29.11 2015 in the well-known designforum Wien gallery, Estonian design review exhibition “Size Doesn’t Matter”.

On the day after the opening, in the course of a seminar, it will be possible to meet with Estonian designers and listen to the development stories of this small Nordic country.

For several days in the gallery will be open the Estonian Design House pop-up shop and helpful designers will be the guides when presenting the exhibits. The Estonian Association of Designers (EDL) has developed the concept of “Size Doesn’t Matter,” which contrasts the smallness of the land and the density of designers and the abundance of the achievements, in order to introduce Estonian design in foreign countries.

The collection consists of high quality small print run products, basically of the best pieces of the author’s design and on new innovative industrial products. The exhibition includes products related to furnishing of the home: textiles, furniture, lighting, ceramics, glass, wheels and fashion accessories including bags, shoes, jewelry and a selection of packaging and book designs. Nearly 45 designers are represented including meritorious as well as a newly graduated young promising artists who have received awards both in Estonia and abroad. The crisp collection is characteristic to the Nordic country – characterized by a minimalist style, natural materials, ingenious solutions and humor.

The Estonian Association of Designers hopes, through foreign exhibitions, to boost cultural exchanges showcasing the achievements of Estonia as a rapidly developing design country and create opportunities for networking for Estonian product designers reaching the international arena. The exhibition is made possible through international cooperation between design austria and EDL, which has its origins in the participation of the work of BEDA (The Bureau of European Design Associations).

Tallinn Design Festival, “Design Night” organised by EDL had showcases within the framework the cultural exchange of the Austrian design exhibitions. The author/curator for the idea of the exhibition: Ilona Gurjanova (Chairperson of EDL); design of the exhibition: Tõnis Vellama (Member of the Board of EDL). The Exhibition is supported by the Estonian Ministry of Culture.

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quartier21/MuseumsQuartier, Museumsplatz 1, 1070 Vienna, Austria

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