Heli and Maria

LUXE HAPSAL® – Celebrating moments

Luxe Hapsal is a slow fashion brand celebrating the relaxed chic Nordic riviera style. Our collections are proudly designed and made in Haapsalu, Estonia, featuring natural and sustainable fibers.

Luxe Hapsal womenswear collections are crafted from high-quality OEKO-TEX® certified European linen fabrics and the iconic Haapsalu shawls from the luxurious European and Japanese yarns.

WOMEN-RUN FAMILY BRAND

Luxe Hapsal is led by a pioneering mother-and-daughter duo, Heli and Maria. The core ethos of the company reflects the desire to create designs that can be passed from one generation to the next and be loved by women of all ages.

They thoughtfully design their slow fashion collections in the charming seaside town inspired by the Nordic riviera’s natural beauty, lifestyle and rich artisanal history in respect for the environment and its people. Each of the slow fashion collections are proudly and ethically, Made in Haapsalu, Estonia.